Who is supposed to be affected the most, if a creation is being modified? Surely, it is none other than the creator. Things proved to be a bit different when it came to Ruth Kedar, the creator of Google’s former logo back in 1999.
In response to the updated version of Google’s logo, the former designer says that she is not at all surprised with this change. Quite surprising, isn’t it?
Google has been changing its logo a little for the past 16 years. A little increase in the brightness of the primary colors used by Ruth in Serif font, a more subtle shadow, softening some angles to increase the readability in smaller sizes were done before. But this time the change is quite a lot if they are compared.
The most iconic change has also infuriated users as well as received overwhelming tweets. Google’s blog post has received more than 9500 comments both for and against the redesign.
Ruth Kedar has been asked for her personal reactions on this switch. She answered in a telephonic interview,” I am the quote unquote mother of the previous child who has gone away and come back in a slightly modified form, so I’m adjusting to that”.
Kedar, a graphic designer was teaching in Stanford in 1999, where she came across two talented school students named Larry Page and Sergey Brin. They were finding help for designing a logo for the new internet search company they were building. She helped the soon to be young billionaires to design the former logo over a lot of discussions and presentations.
Walking down the memory lane, she shared with Mashable that,” It wasn’t a known brand. We were dealing with trying to make a dent and an impression that was at first sight very different than what was available then.” Ruth paused before adding, “play was important. Differentiation was important. Now we are seeing a completely new interpretation of that.”
The makeover included making the logo animated, switching from Serif font to Product Sans, the colors are still the same though this time it is more vivid and they blend optically, change in lower case ‘g’ and a little angled ‘e’.
The design team says that the rotated ‘e’ is to remind everyone of Google’s unconventional nature, and the four colored ‘G’ icon instead of the blue ‘g’ icon is a warm welcome for the eyes.
Google had also taken a major decision to reconstruct Alphabet as its new parent company and since then Kedar points out that she had been expecting changes. There have been a huge shift in the product line, technology and media in which graphics are displayed, making Kedar wonder what took the company so long to implement the change in its logo.
She did not yet give her verdict on this updated version of Google’s logo. She has just remarked that it would take her some more time to absorb these changes in her head.
Kedar, now been addressed as the former Google logo designer, admits that her connection with this world famous brand has helped her to set up her own studio and climb up the ladders.